Business Mastery

How to Boost Salon Profits with Valentine’s Day Marketing Ideas

Maximise your salon’s profits this Valentine’s Day with HONA’s essential marketing strategies. From social media tips to special offers, discover ways to attract clients, show appreciation, and boo...

Winter Nail Tech Prep: Getting Ready for the Busy Season

Winter is the busiest time of year for nail techs, with clients rushing to book in for Black Friday, Christmas parties, and New Year celebrations. In this Business Mastery guide, we’ll share practi...

How to boost your salon profits with festival season marketing ideas

Festival season is the perfect opportunity to boost your salon’s profits and connect with clients in fresh, exciting ways. Learn how to offer festival-inspired services, retail products, and social...

Promoting your business in 2025 with Morgan Mcloughlin

Join Morgan, HONA’s Social Media & Communications Executive, as she shares expert tips to grow your nail business in 2025! From optimising your Google My Business page to leveraging social medi...

All Things Branding With Rebecca Farley | Sugar Branded

If you're a nail technician looking to perfect your branding or simply eager to learn more about creating a strong brand identity, you've come to the right place. Here at HONA, we’ve recently had t...

Getting the perfect "Nalfie" With Alison McCall.

In our latest Business Mastery session, photographer and nail technician Alison McCall shared her expertise, tips, and tricks on how to nail that picture-perfect shot!  

Seven Ways Nail Technicians Can Use Black Friday

As the buzz of Black Friday approaches, it's a perfect time for nail technicians across the UK to harness this shopping frenzy to elevate their business.

Tips For Nail Techs On Creating Visual & Video Content

For this month’s business mastery session, we could think of no one better than Chan, founder of Clawgasmic, to give us the lowdown on how to get the most out of our visual content.

Att spika ditt varumärkes onlinenärvaro: Allt du behöver veta om sociala medier och personligt varumärke

Är du en nageltekniker som vill ta sin karriär till nästa nivå? Om du är det, kan du vara säker på att du är på rätt plats. Här på HONA har vi nyligen haft nöjet att prata med podcastern och entre...

För- och nackdelar med Instagram-verifiering för nageltekniker

För- och nackdelar med Instagram-verifiering för nageltekniker: få trovärdighet, öka synligheten, skydda mot hacking. Är den blå bocken något för dig?