Creating a safer, stronger and smarter nail industry.
ABOUT US
ABOUT US
Creating a safer, stronger and smarter nail industry.
BUILT FOR NAIL TECHS WHO EXPECT MORE
We created HONA to give nail techs a system they can trust on every level, from performance to safety to education, because your products shouldn’t hold you back.
HONA was founded by a nail technician who saw firsthand the industry's gaps, from high-risk ingredients to inconsistent results.
Our formulas are developed with performance and safety in mind, which means every product is hypoallergenic, vegan, cruelty-free, and completely free from HEMA, HPMA, TPO, and IBOA.
On top of that, we offer a loyalty programme and subscription savings to help make building your business more affordable in the long run.
DESIGNED DIFFERENTLY
What sets HONA apart is our unwavering commitment to supporting nail techs beyond just selling products. Education is at the heart of everything we do. From our accredited online and in-person courses, to personalised 1-2-1 support calls, events, quick replies to DMs, and a growing library of blogs designed to help techs level up their knowledge and skills. We're also proud to foster a strong, inclusive community where nail techs feel seen, supported, and empowered.
Our formulas are developed with performance and safety in mind, which means every product is hypoallergenic, vegan, cruelty-free, and completely free from HEMA, HPMA, TPO, and IBOA. On top of that, we offer a loyalty programme and subscription savings to help make building your business more affordable in the long run.
OUR MISSION
The HONA mission is to educate, inspire and improve the talents of the modern day nail technician as well as empower the nail community through uncompromising integrity, transparency and service.
SAFER
Hypoallergenic gel systems developed with world-leading chemists and full ingredient transparency.
STRONGER
Long-lasting, performance-focused formulas tested by pros, not just marketed to them.
SMARTER
Courses designed to future-proof careers, with an emphasis on chemistry, safety, inclusivity, and skill.
COMMUNITY FIRST
HONA is a professional nail brand dedicated to creating hypoallergenic, HEMA-free nail systems that prioritise the health and safety of both nail technicians and their clients. We offer a full range of high-performance products, including builder gels, gel polish, soft gel extensions, and nail art tools, designed to support every stage of a nail tech’s journey. Alongside our products, HONA provides expert-led education through accredited online and in-person courses, and fosters a supportive, inclusive community that empowers nail technicians to grow their skills and businesses with confidence.
JOIN THE COMMUNITY
"Products last well and so impressed they are hypoallergenic so safer & kinder to nail health."
Kirsty
"The team go above and beyond to support people in the industry and it doesn’t go unnoticed!"
Maya
"Excellent as always, everything about HONA is excellent, very quick shipment 1000/10 customers service and amazing products"
Patricia
AWARD-WINNING AND INDUSTRY RECOGNISED
Our commitment to raising standards hasn’t gone unnoticed. From product innovation to education, HONA has received multiple industry awards, reinforcing our mission to create safer systems, stronger results, and smarter support.
Proud to be creating a Safer, Stronger, Smarter Nail Industry! And we’re just getting started...
THE STORY OF HONA
What started as a mission to improve standards has grown into something much bigger.
From our early days to becoming a trusted name in the industry, every step has been driven by one goal — supporting nail techs with better products, better education, and better standards.