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HONA's guide to pricing your nail services.

Learn how to price your nail services with confidence by understanding your product costs, time, expertise and profit margins.

Prescriptive Manicures: Tailoring Your Service To Your Clients Needs

In this blog post, we’ll delve into how you can create a prescriptive service and how different HONA products can help do that.

The HONA Guide to Smart Savings

Being a nail tech is an investment, but stocking up on professional products doesn’t have to feel overwhelming. Discover how to save more with HONA through free UK delivery, Subscribe &...

HONA 2025 YEAR IN REVIEW

2025 was one of the biggest years in HONA’s story so far. From moving into our new 12,500 sq ft HQ and hitting 60k Insta followers, to launching TrueBuild, celebrating TrueSculpt’s global recogniti...

Converting Brands with Candy Rain Salons

Switching brands can be a big decision, but it’s often necessary for the safety and satisfaction of your clients. Meghan’s journey shows that with the right research, transparent communication, and...

Community Top Tips on Entering the Nail Industry

We asked members of our HONA community what they wish they had known as a newbie nail tech and their top tips for those just starting out.

How to Introduce Luxury Manicures to Your Salon Services

Luxury manicures don’t have to mean longer appointments. Here’s how to introduce HONA SKIN upgrades into your salon services, price them confidently, market the results, and elevate every client ex...

Welcome To HONA's Next Chapter

HONA is entering a new chapter. This isn't a rebrand, It's a refinement. Discover how we’re evolving our look, product names, and packaging while staying true to the safer, stronger, smarter system...

Nail Tech Spotlight Julie Green

This month, we are delighted to shine the nail tech spotlight on Julie Green from @simplygels_allesley! With her exceptional talent and unique style, Julie has established herself as a prominent fi...

Nail Tech Spotlight Kirsten Cowell

This month’s spotlight features Kirsten Cowell, a talented nail tech and content creator whose journey is rooted in passion, perseverance, and the power of community. From overcoming a rare medical...

Nail Tech Spotlight Jack Harper

Meet Jack Harper, HONA community member, nail tech and content creator. In this month’s Spotlight, Jack shares his journey into nails, life as a male nail tech, the importance of Pride, and how nai...

Everything you need to know about Swift Tips

Looking to speed up your extension services and boost profits? Discover everything you need to know about SwiftTips, HONA’s fast, hypoallergenic soft gel extension system. From training options to ...

Your Ultimate FAQ Guide to HONA’s Online Courses

Explore HONA’s online nail courses for professional nail technicians. Learn the HONA way with flexible, expert-led nail training covering gel manicures, builder gel, hard gel, SwiftTips, nail anato...

HONA News May Newsletter

Catch up on HONA’s May highlights, from new gel polish launches and award wins to trending nail art, spotlights, and a sneak peek at what's coming in June.

HONA Builder Gel Prescriptive Manicure Guide

Not all nails are created equal — and neither are builder gels. In this guide, we break down the differences between TrueFoundation, TrueBuild, and BuilderPot so you can offer a truly prescriptive ...

Celebrating Black History Month

In celebration of Black History Month, HONA is dedicated to honouring the remarkable contributions of Black women in the nail industry. From pioneering innovative techniques to inspiring the next g...

Nail Tech Spotlight Jemma Elizabeth

Discover Jemma Elizabeth’s journey from salon owner to educator. Real talk on burnout, balance, business growth, and building your reputation.

Understanding the Ban on TPO in Nail Products

TPO is already banned in EU cosmetics and is now being phased out in Great Britain too. Here’s what the new UK dates mean for nail techs, how the rules differ from the EU, and why HONA users do not...

Starting Out as a Nail Tech: Our Guide to Getting Set Up

Starting out as a nail tech is exciting, but it can also feel overwhelming. From tax and booking systems to training and choosing the right brand, this guide shares practical advice for new nail te...

HONA's Guide To Curing Gel Products

In this guide you'll find all you need to know about curing HONA gel system products.

Att spika ditt varumärkes onlinenärvaro: Allt du behöver veta om sociala medier och personligt varumärke

Är du en nageltekniker som vill ta sin karriär till nästa nivå? Om du är det, kan du vara säker på att du är på rätt plats. Här på HONA har vi nyligen haft nöjet att prata med podcastern och entre...