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HONA News October 2025 Newsletter

October brought big news for HONA our 2025 Advent Calendar launched, Cat Eye nails took over as the season’s hottest trend, and our community shone brighter than ever. From festive inspo to standou...

Nail Tech Spotlight Ruby Davies

Ruby @rrdnailz is turning busy-season chaos into quiet-month strategy. From “data collection mode” in the salon to soft-influencing chrome moments online, her approach to content, creativity and Ja...

HONA 2025 YEAR IN REVIEW

2025 was one of the biggest years in HONA’s story so far. From moving into our new 12,500 sq ft HQ and hitting 60k Insta followers, to launching TrueBuild, celebrating TrueSculpt’s global recogniti...

Your Guide to Express Manicures

At HONA, we understand the importance of time—both yours and your clients'. That's exactly why this knowledge hub is dedicated to everything you need to know about express manicures. What are they,...

Nail Tech Spotlight Jemma Elizabeth

Discover Jemma Elizabeth’s journey from salon owner to educator. Real talk on burnout, balance, business growth, and building your reputation.

Nail Tech Spotlight Cory Jenkins

This month we’re shining the Nail Tech Spotlight on Cory Jenkins (@thatwelshnailguy), a rising talent whose passion for education, creativity, and community shines through in everything he does. Af...