{"title":"HONA TrueFoundation","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eStep into the future of the nail chemistry with TrueFoundation, HONA's groundbreaking universal hybrid gel, that marries the flex of a rubber base with the strength of a builder. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with universal properties, allowing you to use it as a base, builder or to adhere your full cover gel extensions for weeks of perfect wear.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"truefoundation-clear","title":"True Foundation - Clear","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"TrueFoundation \/ 20ml","offer_id":43537366155395,"sku":"TrueFoundation-CLEAR-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/HONA-Complete-Base-Gel-Bottle_bf9c2167-f936-43b6-99b3-dc2743a97eaf.png?v=1704465214"},{"product_id":"truefoundation-anwen","title":"True Foundation - Anwen","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Anwen \/ 20ml","offer_id":44252422045827,"sku":"Anwen-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/AnwenBottle.jpg?v=1772462722"},{"product_id":"truefoundation-sass","title":"True Foundation - Sass","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Sass \/ 20ml","offer_id":44406340452483,"sku":"Sass-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/PureFoundation_Sass_Bottle.jpg?v=1717510163"},{"product_id":"truefoundation-dove","title":"True Foundation - Dove","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Dove \/ 20ml","offer_id":44406341042307,"sku":"Dove-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/DoveBottle.jpg?v=1717510486"},{"product_id":"truefoundation-plushie","title":"True Foundation - Plushie","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Plushie \/ 20ml","offer_id":44406341697667,"sku":"Plushie-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/PlushieBottle.jpg?v=1717511403"},{"product_id":"truefoundation-doll","title":"True Foundation - Doll","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Doll \/ 20ml","offer_id":44406342090883,"sku":"Doll-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/PureFoundationDollBottle_e0c1ae84-cb2f-40cd-b5b9-814ea9982f2f.jpg?v=1718280361"},{"product_id":"truefoundation-rosy","title":"True Foundation - Rosy","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Rosy \/ 20ml","offer_id":44406342254723,"sku":"Rosy-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/Rosybottle.jpg?v=1718289247"},{"product_id":"truefoundation-primrose","title":"True Foundation - Primrose","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Primrose \/ 20ml","offer_id":44406342975619,"sku":"Primrose-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/Primrose_Bottle.jpg?v=1718357842"},{"product_id":"truefoundation-cotton","title":"True Foundation - Cotton","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Cotton \/ 20ml","offer_id":44406343991427,"sku":"Cotton-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/Cotton_Bottle.png?v=1762256295"},{"product_id":"truefoundation-stone","title":"True Foundation - Stone","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Stone \/ 20ml","offer_id":44406344712323,"sku":"Stone-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/Stonebottle.jpg?v=1718368523"},{"product_id":"truefoundation-pudding","title":"True Foundation - Pudding","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Pudding \/ 20ml","offer_id":44406345695363,"sku":"Pudding-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/Pudding_bottle.jpg?v=1718367204"},{"product_id":"truefoundation-peaches","title":"True Foundation - Peaches","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Peaches \/ 20ml","offer_id":44406346055811,"sku":"Peaches-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/Peachesbottle.jpg?v=1718356246"},{"product_id":"truefoundation-pearl","title":"True Foundation - Pearl","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Pearl \/ 20ml","offer_id":44406347038851,"sku":"Pearl-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/PearlBottle.jpg?v=1718359855"},{"product_id":"truefoundation-chic","title":"True Foundation - Chic","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Chic \/ 20ml","offer_id":44406347759747,"sku":"Chic-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/PureFoundationChicBottle.jpg?v=1718274182"},{"product_id":"truefoundation-sweetie","title":"True Foundation - Sweetie","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Sweetie \/ 20ml","offer_id":44406348054659,"sku":"Sweetie-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/SweetieBottle.jpg?v=1718373424"},{"product_id":"truefoundation-bonny","title":"True Foundation - Bonny","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Bonny \/ 20ml","offer_id":44406348218499,"sku":"Bonny-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/Bonny_bottle.jpg?v=1718202110"},{"product_id":"truefoundation-gloss","title":"True Foundation - Gloss","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Gloss \/ 20ml","offer_id":44406348972163,"sku":"Gloss-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/nakedbottle.jpg?v=1718287862"},{"product_id":"truefoundation-lover","title":"True Foundation - Lover","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Lover \/ 20ml","offer_id":44406349693059,"sku":"Lover-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/loverbottle.jpg?v=1718285622"},{"product_id":"truefoundation-cwtch","title":"True Foundation - Cwtch","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Cwtch \/ 20ml","offer_id":44406351102083,"sku":"Cwtch-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/Cwtch_Bottle.webp?v=1762256243"},{"product_id":"truefoundation-petal","title":"True Foundation - Petal","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Petal \/ 20ml","offer_id":44406351560835,"sku":"Petal-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/Petalbottle.jpg?v=1718361491"},{"product_id":"truefoundation-sugar","title":"True Foundation - Sugar","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Sugar \/ 20ml","offer_id":44406352806019,"sku":"Sugar-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/BottleSugar.jpg?v=1718374897"},{"product_id":"truefoundation-dainty","title":"True Foundation - Dainty","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"Dainty \/ 20ml","offer_id":44406353461379,"sku":"Dainty-TrueFoundation-gel-system","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/Daintybottle.jpg?v=1718279056"},{"product_id":"truefoundation-collection","title":"True Foundation Collection","description":"\u003cp\u003ePlease note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.\u003c\/p\u003e\n\u003cdiv class=\"Product__Tabs\" style=\"margin: 0px 0 40px 0;\"\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\n\u003cdiv class=\"Collapsible__Inner\"\u003e\n\u003cdiv class=\"Collapsible__Content\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cdiv class=\"features productDesc\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eStep into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis collection includes all 21 shades of TrueFoundation Coloured, plus TrueFoundation Clear. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy choose TrueFoundation\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAt the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the HONA Gel System?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eSAFER\u003c\/strong\u003e - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTRONGER\u003c\/strong\u003e - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMARTER\u003c\/strong\u003e - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWhat are the key features of HONA TrueFoundation?\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e20ml bottle\u003c\/li\u003e\n\u003cli\u003eMedium viscosity \u003c\/li\u003e\n\u003cli\u003eNo base coat is needed\u003c\/li\u003e\n\u003cli\u003eSafe, and doesn't harm the natural nail.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free \u003c\/li\u003e\n\u003cli\u003eHypoallergenic \u003c\/li\u003e\n\u003cli\u003eHEMA, HPMA \u0026amp; IBOA free\u003c\/li\u003e\n\u003cli\u003e100% Gel system\u003c\/li\u003e\n\u003cli\u003eCreated in Germany, Packaged in Wales\u003c\/li\u003e\n\u003cli\u003eUnique outer cap\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong brush to reach every drop\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"Collapsible Collapsible--large\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HONA","offers":[{"title":"22x TrueFoundation \/ 20ml","offer_id":44476259565699,"sku":"TrueFoundation-gel-system-collection","price":487.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/PUREFOUNDATIONFULLCOLLECTION.jpg?v=1718621289"},{"product_id":"replacement-gel-bottle-brush","title":"Replacement Gel Bottle Brush","description":"\u003cp data-start=\"186\" data-end=\"351\"\u003eA recent brush issue has affected some of our gel bottles, and we want to make it right.\u003c\/p\u003e\n\u003cp data-start=\"353\" data-end=\"531\"\u003eSome brushes became slightly bent due to a tolerance update made in 2022. This may have left you with a brush that’s misshapen or tricky to use.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eWe’d already been developing a new and improved brush based on your feedback, featuring smoother bristles and a slightly rounder shape for better control and application. We’ve now fast-tracked the update, and the new version is already in production.\u003c\/p\u003e\n\u003cp\u003eGoing forward, any faulty brushes will be automatically replaced with the improved version. You may still receive some of the original style brushes while we transition stock, but these will only be brushes with no faults that have been quality checked.  \u003c\/p\u003e\n\u003cp data-start=\"533\" data-end=\"698\"\u003eWe’ve now resolved the issue and all new bottles are fitted with our improved brush. These updated brushes are made from high-quality DuPont nylon, offering:\u003c\/p\u003e\n\u003cul data-start=\"699\" data-end=\"816\"\u003e\n\u003cli data-start=\"699\" data-end=\"720\"\u003e\n\u003cp data-start=\"701\" data-end=\"720\"\u003eSmoother bristles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"721\" data-end=\"750\"\u003e\n\u003cp data-start=\"723\" data-end=\"750\"\u003eBetter product absorption\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"751\" data-end=\"816\"\u003e\n\u003cp data-start=\"753\" data-end=\"816\"\u003eA slightly rounder shape for improved control and application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"818\" data-end=\"960\"\u003eIf you’ve received a bottle with a misshapen brush, you can order a replacement.\u003c\/p\u003e\n\u003cp data-start=\"818\" data-end=\"960\"\u003e\u003cstrong\u003ePLEASE NOTE:\u003c\/strong\u003e Brush replacements are limited to \u003cstrong data-end=\"172\" data-start=\"153\"\u003e40 per customer\u003c\/strong\u003e. Orders exceeding this limit will be adjusted at checkout. This policy helps us ensure fair access for all customers.\u003c\/p\u003e\n\u003cp data-start=\"1049\" data-end=\"1186\"\u003eWe truly appreciate your patience as we fix this. Being an independent brand means we can act quickly and always put our community first.\u003c\/p\u003e\n\u003cp data-start=\"1188\" data-end=\"1257\"\u003eThank you for sticking with us.\u003c\/p\u003e","brand":"HONA","offers":[{"title":"Default Title","offer_id":54503060046209,"sku":"replacement-gel-bottle-brush","price":0.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0390\/5424\/6019\/files\/3_9207455e-e8cf-4513-8272-8173119b626c.png?v=1753177296"}],"url":"https:\/\/www.hona.se\/collections\/hona-truefoundation.oembed","provider":"HONA","version":"1.0","type":"link"}